Kelly Griffin & Associates   Creative Business Solutions   For Your Organization

Marketing and Public Relations Audit

What is a marketing audit? A systematic and periodic examination of an organization's marketing environment, objectives, strategies and actions, undertaken by an outside, experienced, objective third party.

• Investigate ways to increase the value of your organization's current marketing strategies.

• Discover new sources for cost savings.

• Uncover the strengths and weaknesses of your marketing structure. 

Too often, we think that money will solve our problems. And the more we spend to promote our products or services, the more likely the advertising or public relations campaign will be successful. Maybe, maybe not.

There are critical junctures in every organization's life when it makes sense to take a step back and evaluate the results of the marketing efforts undertaken to date. Taking this snapshot in time and studying it will lead to more effective marketing programs in the long term. Pause a moment and let Kelly Griffin & Associates provide you with the analysis and recommendations that will ensure your organization's future success.

Contract with us to conduct a time-limited, comprehensive, marketing audit. This review and analysis will comprise of up to six major areas of focus culminating in a presentation of recommendations that will: 

• Find hidden costs of which you may be unaware.

• Define the most cost-effective structure for your organization's marketing program.

• Suggest specific strategies to use in ongoing marketing campaigns.

• And if the need is identified, develop a new creative, conceptual framework for your advertising, public relations and other marketing communications activities.

Why is it objective? The audit is a stand-alone service designed to measure the performance of your organization's current marketing and public relations department(s), structure, planning, agency contractual relationships, campaign development and evaluation standards. There is no design to make the audit result in a new agency/client relationship. In fact, business ethics would prohibit Kelly Griffin & Associates or its network of specialty consultants from seeking a client/agency relationship for at least a year or more after the audit was completed.

For more information and to schedule an exploratory appointment, call 215-860-9173.  

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Copyright © 2000 Kelly Griffin & Associates, LLC
Last modified: December 19, 2005